Pahnke US, Chicago: Chief Creative Officer & Partner: 2020 - present
• Co-founded first US office during a pandemic and co-manage a myriad of tasks outside of traditional creative leadership duties including: agency P&L, go-to market strategy, benefit offerings, legal and taxation, new business strategies, real estate and agency staffing/compensation
• Created all agency branding including agency positioning, website, reels, capabilities presentations, and social media channels
• Lead all creative platform and execution for Storck across all media including TV, social, digital, retail, e-commerce, shopper and more
Brands: Storck (Werther’s Original, merci, Toffifay, Mamba, Riesen, Knoppers), P/S (Private Salon luxury travel experience), Victory Brewing
McGarryBowen, Chicago: Group Creative Director: 2013 - 2020
• Drove creative development for Walt Disney World Parks & Resorts including: Disney Vacation Club, Hispanic Social, Disney's Animal Kingdom, Disney Springs, Disney Stores and Disney Cruise Line
• Developed and grew integrated communication discipline within the agency including emerging media, performance marketing, CRM, digital, retail and social
• Honored as 2019 She Runs It “Working Mother of the Year”, nominated by McGarryBowen senior leadership and published thought-leadership articles in AdAge, Reel Chicago and for the 3% Movement
• Proven track record for leading and winning new business pitches including global Western Union account, Disney Springs, Disney Stores, The Wine Group and the first-ever Dentsu inter-agency global pitch with teams from McGarryBowen US, isobar China/Philippines/Thailand, Flock Mexico, 360i and Merkle
• Created a new agency structure with a creative team based in New York to manage creative output and costs for Disney Vacation Club business
• Launched, organized and lead the first-ever creative women's mentoring program, mcgarryWomen
• Served on the 4As Mothers@Agencies Advisory Board
Brands: Disney Parks & Resorts, Maven (GM’s Car Sharing Platform), Western Union, The Wine Group (Cupcake Vineyards, Chloe Wine Collection, etc.)
FCB, Chicago: SVP Creative Director: 2003 - 2013
• Cross-channel creative director/writer with a specialization in winning pitches, organic growth and media-agnostic ideas
• Ran winning Cox Communications 14MM DRTV and digital pitch in December 2011; recruited creative team from around the country and produced Cannes' short list work
• Pitched and oversaw State Farm Insurance 30MM broadcast and digital pitch in January 2010 with DRTV achieving record call volume
• Lead winning pitch team for the Volkswagen CRM and digital business in December 2009
• Inspired, mentored and motivated a team of 20+ copywriters, art directors and creative directors across four accounts
Brands: Cox Communications, Volkswagen, State Farm Insurance, Kmart, Qwest Communications, Abbott Nutrition, United States Postal Service
Ogilvy Action (formerly 141 Worldwide), Chicago: Senior Copywriter: 2000 – 2003
• Wrote copy for print, direct mail, P.O.S., radio, digital and promotional pieces
• Became a coveted writer and conceptual thinker
Brands: Jim Beam: DeKuyper Cordials, Jim Beam Whiskies, Geyser Peak Wines; Kraft: Tombstone & DiGiorno Pizzas, Claussen Pickles, Miracle Whip, Athenos; Unilever: Degree Antiperspirant; Dr Pepper Seven Up: 7 UP, Canada Dry, Schweppes, Sunkist
McNenly Group, Lansing, MI: Junior Copywriter: 1998 - 2000
• Cut my teeth on print ads, press releases, direct mail and collateral pieces
Doner International, London, UK: Creative Intern: 1998
• Assisted in production and execution of Chiquita Banana print and broadcast campaign
Education:
Michigan State University: Dual B.A. in English and Advertising, 3.9/4.0, Summa Cum Laude
Honors College Graduate, Phi Beta Kappa alum, AAF chapter Creative Director/presenter
Connect:
4449 N. Artesian Ave, Chicago IL 60625
c: 312.286.5250
e: susan.betteridge@gmail.com
blog: sheshelife.net